TIM TIM TIM
Canvas
Expanded case study image
README.md

Tim Gailey

Lead Product Designer

Senior designer with a founder and builder mindset. I lead hands-on product turnaround and 0→1 work across AI, training/LMS, and B2B workflows.

Lead designer at Flightcast. Previously Cardone Ventures, Applus+, Developmate.

~/Life
HalfStack 2026
Conference talk · Phoenix
Podcast Appearances
Featured on design podcasts
Chrome Extensions
Tools I've built
Design Buddies
Mentoring & community
Design Shaped
Free mentorship with Nate & Tim, live Fridays
~/Projects
Flightcast
Flightcast: 4.4× LTV growth through building the product design function from zero at Steven Bartlett's podcast platform
Lead DesignerPodcast0-to-1Design SystemsAnalytics
First designer at Flightcast, a Steven Bartlett-backed video podcast hosting platform. PostHog analytics from zero across 354K monthly interactions, created a 1:1 design system matched to the codebase, and redesigned both core workflows—publishing (60+ frames, 51 states) and onboarding (40 screens across 4 flow paths, 84% attrition reduced). Hundreds of Figma and production-fidelity HTML prototypes. Design work used in production and in securing additional funding interest.
10X Trainer
10X Trainer: $3M ARR opportunity through AI-powered product redesign for Cardone Ventures
Lead DesignerAILMSB2BOnboarding
Led product turnaround for Cardone Ventures' ($225M revenue) AI sales training app serving 34,000+ clients. Rescued 0% adoption launch through user research, gamification redesign, and scalable design systems. Reduced onboarding 96% (6 weeks → 1 day), achieved 300% user growth, 20x training increase, and positioned for $3M ARR enterprise deployment across 1,000+ portfolio companies.
Search with Jack
Search with Jack: Led churn research, retention strategy, and feature design for an AI job application platform
Senior Product DesignerAIRetentionResearchB2C
Senior Product Designer for Search with Jack, an AI job application platform with 100K+ users. Surveyed ~470 churned users, then deep-dived 29 individual accounts across session recordings, PostHog analytics, and survey responses. Discovered 65% of churn was UX confusion, not product failure—most cancelled users had 200–400+ unused credits. Delivered 4 strategic recommendations with 12 feature concepts. Designed an interview tracker feature (kanban board, detection alerts, mobile breakpoints) confirmed for next dev sprint. Credit packs pushed to development during engagement.
Applus+
Applus+: $1M+ annual revenue through accessibility and usability redesign
Design LeadB2BWCAGAccessibilityForms
Led a 5-person UX team in an accessibility-first redesign for Applus+ Laboratories (€254M B2B testing/certification division). Conducted usability testing, overhauled form accessibility violations, and simplified navigation for engineers and technical decision-makers across Aerospace, Pharma, Construction, and Medical industries. Achieved WCAG AA compliance with projected 38% conversion improvement, 23% organic traffic gain, and $840K–$1.44M annual business impact.
Developmate
Developmate: 50% increase in feature adoption and 40% reduced user error through iterative testing
Design LeadReal EstateMapsUsabilityTesting
Led UX redesign for Developmate, a real estate development platform serving property developers. Led usability testing, and redesigned critical user flows including legend UI, onboarding screens, and map interactions. The redesign applied progressive disclosure principles to improve feature discoverability (estimated 50–60% increase), reduced onboarding confusion through clear differentiation (estimated 35–45% error reduction), and guided walkthroughs to accelerate time-to-value.
String Theory
String Theory: Complete brand identity and website for an enterprise fintech startup
Principal DesignerFintechBrand IdentityEnterprise
Built the complete brand identity for String Theory, an enterprise fintech startup with patent-pending deterministic ledger technology (clients process $2B/day, save $40M+ annually). Worked directly with founders to define competitive positioning against Formance, TigerBeetle, and legacy ERPs (SAP, Oracle, NetSuite). Delivered 40+ page brand guidelines, visual identity system (Navy #1A2B4D + Electric Blue #0088FF, Aeonik Pro typography), 4-page website, and 13-slide brand deck—all from zero.
CoachPals
CoachPals: $400K+ ARR potential through B2B2C profile expansion
UX DesignerWellnessB2B2CMarketplace
Designed scalable profile architecture for CoachPals, a wellness professional marketplace competing in the $11B digital wellness space. Led UX/UI design on a 4-person team to expand platform from 2 to 4 profile types, enabling business (yoga studios, wellness centers) and product vendor segments. Created production-ready screens, comprehensive component library, and developer handoff documentation. Positioned platform for 60–75% addressable market expansion with estimated $400K–$1.2M additional ARR potential.
COMING SOON
Gateway Family Dentistry: Full website redesign, platform migration, and SEO strategy for a family dental practice
Principal DesignerHealthcareSEOMigrationFramer
Redesigned 24 core pages and migrated Gateway Family Dentistry from WordPress on GoDaddy to Framer with DNS on Cloudflare. Mapped 415 301 redirects with zero major traffic drops during migration. Set up Google Search Console monitoring and optimized all service pages for local SEO—dental implants reached position 8.7 (1,222 impressions), oral cancer screenings hit 3.96% CTR. The practice had their best revenue month in company history following the launch.
profile.jpg
Tim Gailey, Lead Product Designer
review-1.md
"Partnering with Tim to co-host events in our 80k-strong Design Buddies community has been an awesome experience. He brings a level of expertise and professionalism that makes a real difference and deliver value. Tim always finds a way to give advice that's clear, practical, and encouraging."
Design Buddies community partner
Nate
Co-Founder, Design Shaped
review-2.md
"Tim has a knack for turning fuzzy ideas into something structured and actionable. Every sprint he pushed us to think deeper and execute smarter. It always feels like progress is inevitable when he's guiding the process."
Former colleague from Product Team
Former Colleague
Product Team
review-3.md
"Tim is high signal, low noise across design and strategy. He is intentional and understands problem spaces."
Former manager in Design Leadership
Chris
VP of Technology, CV
review-4.md
"Tim's inquisitiveness is one of his strongest traits. The way he moves across business strategy, UX, and relationship building — and brings non-designers along with him — that's a distinguishing feature of a really good designer."
Tom Prior
Tom Prior
Program Director, d.MBA
podcast.mp4
Tim Gailey on the Design Buddies podcast, discussing design career growth
about.md

I drive impact through design. I think like a researcher, obsess like a scientist, and design with an eye for detail.

Designer. Parent. Keyboard enthusiast. Longboarder. Two-time rock climber. I'm a creator and problem-solver — this mindset infiltrates all layers of my life. My path wasn't linear: teacher, healthcare, landscaping, business owner. My hunger to make a bigger impact led me into digital design.

terminal
$ tim --help
Commands
help, about, projects, contact, skills, actions, bindings, confetti, whoami, clear, void
$
This project is protected
Enter the password to view this case study.
/ esc
Keyboard Shortcuts
Navigation
Command palette
/
Home
H
Projects
P
Life
L
About
A
Terminal
T
Modes
Light mode
1
Dark mode
2
Tim mode
3
Void
0
Tools
Draw mode
D
Confetti
C
General
Show shortcuts
?
Close / back
Esc